The impact of creating a story

By 2016, F1 was declining. Its value fell by 11% and viewership by 22% ⬇️But they turned this around and increased their valuation by 63%.🤔 What did they do?-----------------They signed up with Netflix.Wait, what?Yes. Seems counterintuitive.Many thought it was dumb.❎ In fact, Mercedes and Ferrari refused to participate in this deal.But look at the results. 👇-----------------Since the F1 Netflix series launched in 2019, F1 has seen:🚀 40% increase to US viewership🤓 7 of the 10 most-watched races ever💰 The most-attended race ever – 400,000 at the US Grand Prix in AustinIt's gone from $8 billion Bahrain to $13 billion – a 63% increase.Storytelling in business is real.And it's damn powerful.

How about doing the same in healthcare? Instead of trying to explain difficult processes or procedures in insurance or treatments, we can find a solution that can both benefit the payers, patients and providers. Telling the story in a simple way and making it usable in real-life can make a big difference in accessible and affordable healthcare.

Combining AI, deep learning, and automated risk assessment on medical images, PONS has developed a mobile ultrasound technology that can help consumers to perform medical imaging and provide healthcare professionals AI-driven risk assessment of various critical organ conditions of patients continuously. For example, in the case of Lung and Liver diseases, medical imaging every couple of months may be sufficient. However, in the case of Kidney, Women's health conditions, and Bladder monitoring, doctors might consider continuous monitoring. The ability to perform real-time ultrasound imaging in the home environment will provide doctors with additional clinical data for appropriate treatment.

PONS bridges the gap between the needs of outpatients and those of healthcare providers.

A poem that I loved(Beautifully narrated by IN-Q at this link).

When you notice something beautiful…Do you let the beauty hit you before you rush to take a picture?When you attempt to capture something, do you alter its very nature?Can you sit with the uncertainty like God’s other creatures?Do you have to freeze a memory to immortalize its features?Do you need to prove that you were there in order to exist?Do you crave the recognition in a way you can’t admit?Do you wrestle with impermanence, with poison on your lips?Do you resist the emptiness by trying to imprison bliss?