What the customer wants...

Healthcare system should focus on what the patients wants

September 05, 2022

Jobs Theory, which stated that customers “hire” products to do a particular job. Customers hire products to either fulfill a need or solve a problem somewhere in their life. If a product fails to fill the need, the customer will “fire” the product and hire another one. No matter how good of an idea you think your product idea is, your customer will not buy in if it does not solve a problem somewhere in their life.

The market determines if your idea is good by how well it solves customer problems. No matter what your product idea is, you should be asking: “What job would a customer hire my product to do?”

It is the same in healthcare system. The focus is always what the system wants instead of what the consumer wants.

Today, we need to democratize and decentralize the primary care and outpatient monitoring ecosystem in health care.

As such, we took a step back and envisioned, how will healthcare look in 2030 in a decade? From now, we hope we will live in a world where everyone has access to health care.

Now you may ask, all of this could be enabled by one simple but fundamental shift in technology decentralized healthcare. Today, we're seeing a continuing and concerning trend where cities are building more and more hospitals to meet the demands of their growing populations. This may solve the problem for now, but it's incredibly expensive and not sustainable for the long term. So we began to think whether, in 2030, hospitals could consist of only crucial elements that require patients to be on site. All the other functions could be redistributed and made entirely mobile in a network of hyper-connected autonomous vehicles.

But let me share another use case, which explores this potential. Once you have this mobile unit, you can start to configure to specific needs of specific populations. Here. We see clusters of vehicles moving around town to manage population based on specific community needs. Various VE combinations could create pop-up environments for services such as health screening, respiratory treatment, or geriatric care. In times of emergency. These adaptive clusters will provide a dynamic response for incidents, natural disasters or global pandemics, such as COVID 19 managing all of this from a care coordination center. The health system controller constantly evaluates the needs of each situation, redirecting relevant medical vehicles and resources to efficiently form proper hospitals. Could this be the future of decentralized healthcare, where we're able to bring healthcare to you in your moment of need?

The consumer—rather than health plans or providers—will determine when, where, and with whom he or she engages for care or to sustain well-being. Over the next 20 years, all health information will likely become accessible and—with appropriate permissions—broadly shared by the consumers who own it.